I turn ideas into words in Russian, English and French.
I love to develop concepts, creative campaigns and naming.
I have worked in BBDO and Make Love agencies.
Studied in Wordshop and MADS international Ad schools.
Made projects for Duolingo, M&M's, Blizzard, Uniqlo.
Received the wooden pencil from D&AD Awards (London, UK)
Supervised the internship in MADS international Ad school.
I can convincingly present ideas to the client and the team in a clear and concise way.
Good in negotiating and organising events.
BLIZZARD
Launch of Diablo IV
BACKGROUND: in video games, a popular hobby for Generation Z, there are many opportunities for "sins”. Gamers get angry, overeat, swear. We've figured out how to make online gaming a less toxic environment.
IDEA: repent your sins and get access to Diablo IV.
SOLUTION: we set up confessionals with priests in places where you can meet gamers - near MIT campuses and at Comic-Con. Gamers get early access to Diablo IV and a non-toxic game behavior guide from the pastor for repenting their sins committed during their play time.
We're also opening a digital confessional where people who sin online can repent.
We are launching a series of banners with the line "Oops, that's a sin. Diablo awaits your confession," which will target Gen Z.
DUOLINGO
DUO CHEST FORTNITE
D&AD 2023
WOOD PENCIL
BACKGROUND: both research and the internet have consistently shown that children are captivated by Fortnite. However, when it comes to studying, their interest may dwindle.
IDEA: we've decided to make learning math through Duo Math an essential gameplay mechanic.
SOLUTION: players who want to excel in the game must also engage in math learning as part of their everyday activities. By doing so, they will develop a beneficial habit that can improve their academic performance and also have practical applications in real life.
WINK ROSTELECOM
WINKSY for WINK
BACKGROUND: children are overloaded by mediacontent. Their parents would like to help them to make a proper choice, but they are short on free time.
SOLUTION: we create Winksy - the mascot for algorythmic video content selection. Winksy helps kids to find movies and videos according to their interest and age. Winksy may also change it's appearance depending on movies watched and is capable of giving useful advice.
LIGHTS OF MOSCOW
MUSEUM "LIGHTS OF MOSCOW"
#switchchontheera
#включиэпоху
BQCKGROUND: as adults, we are less noticing beauty and magic of simple things.
SOLUTION: we create a journey through the different eras so you can travel back in time. Light installations bring the immersive experience to the citizens.
RUMKA BAR
Bar for those who crave to share their opinions offline
about life.
#figureitoutwithrumka
#срюмкойразберемся
UNIQLO
сompact format
NAMING
INAI
international company which deals in electric cars
Innovation + Artificial Intellect
Reflects the development of a new technology in all areas.
The name also refers to russian word "Inoi" which means "Different"
TELE 2
mobile operator
Ideas for internal promo video
IT'S ALL ABOUT LOVE
All the TELE2 employees are really fond of their work. The more the work the more enthusiastic they get.
They really put the job first and sometimes it looks as if they are hiding a secret part of their life from their closest friends, life partners and family.
THEY JUST BLOSSOM
The company creates such a comfortable conditions that everyone is showing his best at work.
The employees just blossom after they start with TELE2.
This shall be shown through rampant growth of flower plants in the office and comical situations around it.
+7 977 179 86 16
+7 916 624 73 04 (Telegram, Whatsapp)
tannich@gmail.com
